Adcity places consumer understanding at the heart of its thinking to drive audience planning and new content by activating exclusive data solutions.
We have developed exclusive, proprietary technology which allows us to analyze consumer behavior and their mobility within clients’ business zones.
We use a new cross-media audience planning approach.
We design new content based on new technologies to create innovative new forms of interaction.
Adcity guarantees close relationships with its clients via 35 locations across Europe, Asia, North America and Latin America.
In their professional environment
Consumers can also be reached at work! We target audiences using digital devices – desktop, mobile, tablets – to take your brand further.
Our multi-screen approach allows us to impact consumers directly in their most familiar settings and on several personal mediums, reinforcing our clients’ messages.
At leisure and/or in shopping areas
Geo-targeting enables us to pinpoint event zones for precise mobile amplification campaigns, allowing us to reach targets directly.
While they are on the move
Our strategies focus on adapting to each target and his/her preferred media – radio, print news, mobile, etc – to effectively reach our clients’ consumers.
Across the urban landscape
We design creative, large-scale formats for famous landmarks for high-impact brand visibility.
In malls, delivering new shopping experiences
Our tailor-made campaigns and mobile amplification help drive business by reaching consumers closest to your points-of-sale.
In the heart of the city
Our data-driven targeting approach to street advertising helps your brand connect with the right targets in the best moments.
In public transit
We leverage new opportunities afforded by digital OOH formats, developing tailored content and using audience data to precisely target audiences.